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What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Travel and hospitality brands are reworking search fundamentals, moving from keyword dependence to memory dependence, ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix. It delivers scalable reach, measurable outcomes and the ability to tie ...

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

An analysis of Google’s AI Overviews reveals that Genet is the only individual broker specifically named in the “Specialized ...

DesignRush today announced its December ranking of leading SEO agencies, recognizing firms that help businesses navigate Google's core updates and AI-driven search changes.New York, New ...

So what does 2026 hold? From AI-driven search and advertising to authenticity in social content and the rise of lifecycle ...

Jim Yu is the Founder and CEO at BrightEdge, a platform for real-time insights into search and SEO – which gives him a front ...

AEW star Jeff Jarrett weighs in on the surrounding the terms "professional wrestling" and "sports entertainment." ...