Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge.

"In Q2, Ford appears to have had good success with the transparency of their 'employee pricing for all' strategy and by ...

Ford’s employee-pricing-for-all promo boosted first-half sales, helping offset tariff impacts. The new “Zero, Zero, Zero” ...

The letter reiterated Trump’s complaints about dairy quotas, fentanyl and the U.S. trade deficit, which is mostly fueled by ...

Ford executives are increasingly studying all aspects of Chinese automakers and that market as the most intense competition to beat.

Ford extended its employee pricing through July 6. The pricing strategy drove market share gains for Ford. Investors will want to watch Q2 earnings to see if the discounting affected margins. A couple ...

Ford prepares for a $1.5 billion tariff hit in 2025 but leans on U.S. production strength and strategic logistics workarounds.

U.S. President Donald Trump is once again threatening Canada with tariffs, this time saying he'll impose 35 per cent tariffs ...

Learn More » The good news is that the pricing strategy has driven substantial demand for Ford and increased its market share over the past two months, compared to the prior year.

Ford extended its employee pricing through July 6. The pricing strategy drove market share gains for Ford. Through all the noise, however, Ford Motor Company's (NYSE: F) aggressive employee ...

The good news is that the pricing strategy has driven substantial demand for Ford and increased its market share over the past two months, compared to the prior year.