First-mover DIRECTV Advertising originally launched the unique Pause Ad format and set the standard for the high-impact unit, winning an Emmy in 2024 for the innovative, non-disruptive format ...

In February, DirecTV launched the campaign featuring pigeons Frank and Bobby, voiced by Henry Winkler and Steve Buscemi . In a new spot, the birds are back, with Frank and Bobby joined by Coach Prime.

DirecTV announced plans to launch MyFree DirecTV, a free, ad-supported TV streaming service with 'Duck Dynasty' reruns, Fox Weather, and more.

And now, Johnson is featured in a new DirecTV ad referencing it, playing off the multichannel video programming distributor’s recent “For The Birds” campaign.

This service delivers highly-targeted reach without the waste of a traditional television ad buy.” DIRECTV’s addressable ads are available on 46 networks in over 11 MM households.