"Automakers leaned into the festive season in November, with 14 of the 20 most-seen ads featuring holiday themes and/or special promotions," says iSpot.tv's Stuart Schwartzapfel.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min She joins the company from ...

The Bolt is back, at least for now. Chevrolet’s least expensive electric car disappeared after 2023, but an upgraded version is set to return early next year as a 2027 model. If you’re interested in ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

Main theme: In this podcast episode, we give our first driving impressions of the redesigned 2024 Chevrolet Traverse, which we recently purchased for CR’s auto test program. The outgoing Traverse ...

MobileFuse, the in-app, CTV, and DOOH advertising platforms, has announced a partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv is MobileFuse’s preferred measurement ...

TV measurement company iSpot.tv has released a report designed to illustrate a need “for more precise ad buying” during live sports programming. The study, authored by iSpot VP of Sports Insights and ...

A dad’s TikTok captured a family’s relatable dilemma after a Sam’s Club purchase. The incident is documented over two videos on Jeff Davis’ (@jd4tide) account, with the original video reaching over ...

SAN JOSE, Calif. & BELLEVUE, Wash.--(BUSINESS WIRE)--Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross ...