Move over, Sydney Sweeney. Martha Stewart is the new face of American Eagle’s latest denim campaign. The lifestyle icon is in the company’s new seasonal ads, appearing in head-to-toe denim and wearing ...

Martha Stewart appears to have been tapped as the new face of American Eagle as the brand attempts to move away from its controversy with actress Sydney Sweeney. Stewart, 84, is the new face of the ...

American Eagle on Tuesday announced a partnership with celebrity homemaker Martha Stewart for the latest chapter of its holiday campaign, “Give Great Jeans.” The tie-up is part of the retailer’s ...

American Eagle Outfitters CEO Jay Schottenstein said in an interview published Monday that the company stands behind its Sydney Sweeney jeans ad campaign, which sparked controversy with some liberal ...

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...

Backlash didn’t fade these blues. American Eagle’s “Sydney Sweeney Has Great Jeans” campaign, which dropped this summer, had critics up in arms with its double entendre. But, while the controversy ...

American Eagle Outfitters has credited brand and marketing – in particular the viral ‘Sydney Sweeney has great jeans’ campaign – for delivering its “second highest ever” revenue for a quarter. In its ...

Shares in clothing company American Eagle have surged after a controversial ad featuring Sydney Sweeney backed by President Donald Trump and his MAGA base - though actual sales are slightly down.

Clothing retailer American Eagle says it has seen a "unprecedented" sales boom following its new ad campaign featuring actor Sydney Sweeney. The campaign received criticism online for its perceived ...

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

American Eagle Outfitters' stock jumped 29% on Thursday, Sept. 4, after the company announced it’s seen a significant increase in traffic following campaigns with Sydney Sweeney and Travis Kelce. “The ...

American Eagle says it has seen increased sales since the launch of its controversial ad campaign. The company’s CEO cited the Sydney Sweeney and Travis Kelce campaigns for an uptick in customer ...