“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...

In AMC's international business, content licensing and other revenues decreased due to the sale of its interest in 25/7 Media, while advertising revenue increased on new streaming offerings ...

AMC Entertainment Holdings Inc. said it will offer a 50% discount on adult evening-priced movie tickets on Wednesdays starting July 9.