One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.

"The payloads will experience at least two minutes of lunar gravity forces, a first for New Shepard and made possible in part through support from NASA."

Blue Origin’s next flight will simulate the moon’s gravity and will fly 30 payloads, according to the company. The next New Shepard flight, NS-29, is scheduled for early this week. The launch window opens at 9 a.

The countdown to lift-off for Blue Origin's next flight is scheduled to launch with a mission to simulate the moon's gravity.

Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

Named after the first American to orbit Earth, the New Glenn rocket blasted off from Florida, soaring from the same pad used to launch NASA’s Mariner and Pioneer spacecraft a half-century ago.

Blue Origin, the rocket company founded by Jeff Bezos in 2000, called off its first attempt to get its new, 30-story New Glenn rocket off the ground in the early hours of Monday morning.

Paleontologists in Peru on Monday unveiled the 9-million-year-old fossil of a relative of the great white shark that once inhabited the waters of the southern Pacific Ocean, where it liked to devour sardines.

Live updates from Thursday morning's Blue Origin New Glenn first-ever mission that launched from Cape Canaveral Space Force Station in Florida.

Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.

Blue Origin’s New Glenn rocket safely achieved orbit during its inaugural NG-1 mission, marking a significant milestone for the company and the commercial space industry.

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.