Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

Haleon, formerly GSK Consumer Healthcare, embarked on a two-year journey to integrate attention measurement into its media planning agenda, and witnessed an evident uptick in consumer attention, and ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Restaurants in China are closing at an accelerating rate as consumers rein in their spending, a situation that appears unlikely to improve because of mounting concerns over an extended period of ...

UK high street retailers Marks & Spencer and John Lewis are both introducing AI tools to drive sales, with the latter using the technology to bring back its distinctive “never knowingly undersold” ...

During the economic strength of 2021, EY's (Ernst & Young) US leadership made the strategic decision to bolster their Government and Public Sector business to help mitigate future economic volatility.

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Covid-19 has taken a big toll on Vietnam consumers in 2021 after an effective zero-Covid in 2020. Tết 2022 hence became so much different from any previous Tet. Two years of being locked down and ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Gen Zs on average follow the least number of sports competitions compared to older cohorts and watch fewer live sports. However, the 18-24s are most likely to engage with sports through other content ...