Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different ...

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad ...

The martech world is full of jargon, overlapping platforms and tech hype – but most marketers just want to know what works, ...

The AKQA founder is back with a lean new independent agency – and some strong words on the “bloated” holding company world he ...

Agnitio.ai debuted as a plug-and-play AI tool built to streamline ad operations and give brands full control of their data.

Yet, like anything in ad tech, curation isn’t completely fool-proof. The quality of the audience data being inserted into the ...

‘The Poetics of Everyday’ plays into ‘outfit of the day’ culture and features a host of models, including Amelia Hamlin, ...

Ofcom published new protections and child safety measures. Mary Keane-Dawson is buoyed by the announcement and wonders if AI ...

While reach-based media planning remains a cornerstone of many strategies, a critical blind spot exists: the assumption that ...

Mats Bredborg, head of customer cluster utility at Volvo CE, shares how storytelling, bold marketing and a relentless push ...

In the wake of the club’s historic third consecutive promotion, we’re celebrating the marketing genius that has transformed ...