With a campaign total budget option, advertisers set the full spend upfront, which can’t be changed, and daily spend adjusts ...

The five-year contract covers the agency supporting communication on public policies such as jobs, justice, health, defence, ...

How do brands bring harvest festivals, Pongal, Lohri and Makar Sankranti to life? Industry voices reveal the forces that ...

OpenAI will work with Merge Labs on foundation models and tools to aid bioengineering and neuroscience, using AI to interpret noisy brain signals and adapt to users.

The new structure brings together Disney’s marketing teams to create a more coordinated approach to reaching audiences and ...

Additionally, it has appointed Sedef Salingan Sahin to the newly created Chief Digital Officer role, who will be responsible ...

The move follows concerns over sexualised images of women and children, and restrictions apply to all users, though only paid ...

The agency will manage media relations and strategic communications, supporting outreach for initiatives and events and ...

Technology is expected to play a larger role in shaping how brands connect with consumers, with a focus on combining ...

Patel will focus on scaling Branch’s Discovery Ads platform, unlocking premium OEM inventory, and working closely with agency ...

His key focus will be expanding AI across engineering, product and operations, using it to support software development, ...

In his new role, Bose will lead the brand’s marketing strategy across the region, overseeing brand positioning and consumer ...