YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...

Learn how radio effectively reaches Black audiences and offers key advertising opportunities for brands looking to engage ...

The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...

Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...

Nielsen reveals New Zealand’s financial sector ad spend hits $295.3M amid rising economic pressures and shifting consumer habits, highlighting banks and investment firms adapting to evolving market ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes. Tubi represented a third of all streaming during the Big Game. Streaming ...