YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...

Learn how radio effectively reaches Black audiences and offers key advertising opportunities for brands looking to engage ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

7 APRIL, 2020 SYDNEY: As Australians are being asked to stay home in an effort to flatten the curve of coronavirus (COVID-19), they are spending significantly more time with online food and cooking ...