The direct-to-consumer (DTC) marketing landscape is shifting under the weight of rising customer acquisition costs, tariff ...

Regulators have increased their focus on addressing workplace violence risks, including some with particular attention to ...

Bath & Body Works has a new chief executive officer, its second in less than three years. The personal care, home and beauty ...

This article explains eight attributes of TikTok Shop that provide unique growth opportunities in today’s marketing landscape ...

To attract shoppers back to stores, retailers must offer them compelling reasons to visit. Augmented reality (AR) can provide ...

Starting with employee-facing use cases allows brands to refine their AI agent strategies, creating a strong foundation for future customer-facing implementations.

Around the world, B2B buyers and governments are ramping up the demands on sustainability and transparency in the supply ...

Retailers that invest in internal teams, protect their data assets, and pursue aligned ad tech partnerships will be ...

AI-led customer loyalty management programs provide 360-degree data visibility across multiple channels in real time to power ...

In the face of inventory management constraints, GNC implemented the Corvus One™ Autonomous Inventory Management System from ...

As value remains the key factor for winning over consumers, dollar and discount stores, including grocery and warehouse clubs ...

To move forward, DTC marketers need to expand beyond the walled gardens and embrace a broader set of channels: programmatic ...