Welcome to the second edition of the Gaming Report! The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and ...

Media Trends report presents our insights into the trends shaping today’s media landscape - and what these trends mean for brands in 2025 and beyond.

Dentsu, the integrated growth and transformation partner, today announces it is teaming up with Salesforce, the world’s ​#1 AI ​CRM, to launch Smarter Media. The solution enables faster monetisation ...

Irwin Mitchell asked Merkle B2B to bring to life their already established positioning, ‘Expert Hand. Human Touch’, to create a compelling and emotive brand campaign designed to drive awareness and ...

作为电通创意品牌负责人，Chris全面负责电通创意的组织管理，确定卓越创意理念格调的同时带领创意与策略及制作团队一起打造优秀的创意作品。作为电通中国首席创意官，Chris致力于推动电通 ...

To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow. That’s why we surveyed 1,900+ marketing leaders across the ...

To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow. That’s why we surveyed 1,900+ marketing leaders across the ...

Since the autumn of last year, we’ve seen brands scurrying to find out what the Metaverse means for them. This has led to a lot of tactical executions. Now the hype is beginning to die down, brands ...

In this "Retail in the age of Universal Activism" Shopper DNA webinar, we talk about how consumer identity is becoming entwined with beliefs around issues such as privacy, ethics, diversity, ...

Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q wanted to ...