After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly ...

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed. No dry specs, just sharp storytelling and even sharper satire. It’s not a ...

At ‘The One Show 2025’, Indian agencies carve out their share of the spotlight with 10 Pencils and plenty of perspective.

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles ...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

Grey will split from AKQA as part of the move. Contact Customer Support at [email protected] or call +91 022 ...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

Besides the US and the UK, all other geographies which includes APAC grew by 43.6% Contact Customer Support at ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...