After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly ...

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed. No dry specs, just sharp storytelling and even sharper satire. It’s not a ...

At ‘The One Show 2025’, Indian agencies carve out their share of the spotlight with 10 Pencils and plenty of perspective.

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP ...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

Buying instant noodles was easy when we, the millennials, were growing up. We could count the options on our fingertips—everyone’s favourite, Maggi, the newbie on the rack, Sunfeast Yippie, or Top ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

As the film progresses, this void is slowly replaced by calm, comfort, and control as nurses step in—picking up calls, cradling newborns, offering a hand after surgery, and translating medical jargon ...