With movies hitting streaming services faster than ever and consumers cutting back on spending, moviegoers might feel a bit less enthused to head to their multiplex these days. That’s why the biggest theater chains in the United States and Canada have a $2.

With movies hitting streaming services faster than ever and consumers cutting back on spending, moviegoers might feel a bit less enthused to head to their multiplex these days. That's why the biggest theater chains in the United States and Canada have a $2.

The biggest theater chains in the US and Canada are giving their cinemas a major upgrade in hopes of enticing more people to watch movies outside of their homes. According to Variety, they're planning to spend $2.

The largest theater chains including AMC Entertainment, Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.

Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.