Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable ...

All NIL deals must now pass through a process run by Deloitte. It threatens to significantly scale back the millions of ...

Brian Kelly and Co. hold a pledge from America's top wideout, could command significant payday down the stretch.

AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and ...

While Buddie is optimistic about the future of college athletics, he’s not naive. The effectiveness of this new era will come ...

Ohio State athletic director Ross Bjork discusses changes to the collegiate sports landscape in this June 12, 2025 press ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL ...

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...