Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all ...

Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated ...

The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in ...

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock ...

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

Kim Kardashian has “obsessed” over “every single detail” of her new NikeSKIMS brand. The collaboration marks a historic ...

Notably, the development marks the first time Nike ( NYSE: NKE) has partnered with an outside company to launch a new brand.