A 20-second cuddle at a Coldplay concert turned two anonymous executives into global villains, and a viral cautionary tale about power, privacy, and the wrath of the internet.

Coldplay and lead singer Chris Martin were in for a shock during a recent concert at Gillette Stadium when they accidentally started a firestorm by showing a man allegedly cheating on his wife. During the concert cameras pointed to a man with gray hair later identified as Astronomer CEO Andy Byron

Byron is married to Meg Kerrigan Byron, who subsequently deleted her Facebook page. Cabot has been married to Andrew Cabot, the CEO of Privateer Rum, although the current state of that marriage is not clear. It's the moment that launched a thousand memes, give or take a few.