Bryson DeChambeau hasn't quite settled into his new role on the President's Council on Sports, Fitness and Nutrition but ...

The “Just Do It” origin story is a pretty dark one. It was inspired by the final words of Gary Gilmore, a convicted murderer who was executed in Utah back in 1977.

What you didn’t know, however, is that Nike’s “Just Do It” phrase actually originates from a rather sinister moment in time in which there was a double murder. Yes, you read that right.

"You did not see Nike without 'Just Do It.' The slogan became synonymous with the brand and vice versa." Twenty-five years later, it's still Nike's slogan, although global chief marketing officer ...

"Just Do It" is Nike's signature slogan, helping to turn a niche brand into a global multibillion-dollar giant and etching the phrase indelibly into the global memory that it's almost ...