Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...
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Universal Ads Gets A Big Spotlight At CES Show
When it comes to media and technology, CNBC reporter Julia Boorstin has emerged as a key voice to the general public. On ...
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CES 2025: Programmatic advertising expands across premium video, live events and streaming
At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video ...
Comcast’s Future "SpinCo" CEO Mark Lazarus Announces Key Appointments for Company’s Corporate Leadership Team
Mark Lazarus, the prospective Chief Executive Officer of "SpinCo," Comcast’s planned spin-off of select cable television ...
Val Boreland Takes Entertainment Reins for Comcast’s NBCU Spin-Off
Val Boreland, an executive who has specialized in acquiring content for the various cable networks owned by NBCUniversal, ...
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Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category
Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings ...
Mark Lazarus Sets Executive Team at Comcast SpinCo Cable Business
Val Boreland will become president of entertainment at the new venture, comprised of most of the company's cable channels.
Kelly Campbell to Exit as Peacock President
Peacock president Kelly Campbell will exit the role at NBCUniversal after three years in a corporate reorganization ...
NBCU, Fox, WBD, DirecTV & Comcast Execs Say Their Unusual Ad Collaboration Can Help Close The Gap With Big Tech
An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...