Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why Apple makes movies at all.

The first thing in F1 the Movie, before a single word of dialog is uttered, is a pair of AirPods Max. They're so comfortable, Brad Pitt's lovable loser protagonist Sonny Hayes is able to sleep with them all night, then hop up and begin his day of driving fancy race cars. If you paid $550 for the AirPods Max, you too could be like Brad Pitt!