Packed stadiums, cheap tickets, social media virality, a wait list that doesn’t end—it’s baseball’s most undeniable phenomenon.

In recent years, the Savannah Bananas have become an inescapable phenomenon, of traveling revenue as they don’t spend a nickel on traditional advertising.

They were there to see the Savannah Bananas, an independent barnstorming group of professionals who have, in founder Jesse Cole’s words, “removed the friction in baseball” and play a fast-paced, backflipping brand of “Banana Ball” that’s taken the sports world by storm,