Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently the CEO of Topgolf.

("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands,

Not long ago, CEO Jochen Zeitz announced his retirement, and Harley-Davidson revealed it was eying multiple candidates to take over his role. Now, a few months later, we finally know who is taking over the Harley-Davidson cruise ship. And no, he is not from the world of motorcycles, which we’re a bit disappointed about. Let’s dive in.