The uproar over Sydney Sweeney’s American Eagle ad campaign has exploded on social media but it’s a different story elsewhere, according to a new survey — with only a small sliver of Americans saying they were offended.

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.”

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" before replacing "jeans" with "genes."