While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an advertisement. The 29-year-old actor has previously sparked controversy for ...

We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' ...

Abercrombie & Fitch shows potential despite economic pressures, tariffs, and brand challenges. Read here for more analysis on ...

About 1.47am on June 8, a 32-year-old South Brisbane man was approached by an unknown man while on Eagle Street, near the ...

AI can save thousands of dollars worth of tedious tasks, Paramount gets a knockout UFC deal, OpenAI releases GPT-5.

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...

Welcome to Joseph, Oregon – the small town that could easily be mistaken for the setting of your favorite feel-good movie. Tucked away in the northeastern corner of Oregon, Joseph sits like a hidden ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...