Gen Z has grown up with smartphones in their pockets and algorithms shaping their feeds, yet many of them are suddenly unsure where the technology ends and their own identities begin. They are fluent ...

Boomers often underestimate screenshots because they’re used to conversations disappearing once they end. For them, words were ephemeral. For Gen Z, words are archival. This question reveals who ...

When slangs are routinely flung around with a dash of absurd humour, some of them stick and become the daily drivers for ...

GEN Z 2025 OneIndia Explainer* captures the year young people transformed protest into real political power. From Nepal and ...

Many of the ‘fan’ TikTok edits of the ex-PM focus on the traits she was derided for while in office. We all remember her ...

The biggest cultural moments of 2025 and the marketing lessons for brands. We are looking at the same cultural symbols but ...

New research published in Marketing Science finds that while Zillow's widely used "Zestimate" home-valuation algorithm boosts efficiency in the residential real estate sector, it also significantly ...

Endless scrolling and fast-paced content are changing how young brains function. Experts say the issue is not Gen Z’s ability ...

Indian Gen Z is assertive because boomers and millennials were docile and apologetic. We are Indian, and we are proud.

Commerce no longer lives in a store. It lives in a feed, a reel, a TikTok. For Gen Z, shopping is part of digital and social entertainment. And in this new consumption landscape, TikTok Shop and Meta ...

Key Takeaways The soft life is a trending social media aesthetic that emphasizes comfort, coziness, and self-care. Gen Z might be drawn to the soft life as a way to reject hustle culture.If your teen ...

Speaking with popular AI content creators convinces me that “slop” isn’t just the internet rotting in real time, but the ...