The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

LEGO is making its first appearance at CES 2026, with its debut panel emerging as one of the most anticipated moments of the ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

If you click on links we provide, we may receive compensation. Save up to 70 percent Target (3) Whether you found a gift card or an envelope of cold, hard cash in your stocking, it’s likely burning a ...

LEGO has released another building set targeting retro gaming enthusiasts, and this one isn't going to break the bank!

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

MYRTLE BEACH, SC (WMBF) - BBB warns shoppers about counterfeit toys and fake websites. Every holiday season, certain toys become must-haves, selling out fast as parents go to great lengths so their ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...