As you may have seen, the Portland Trail Blazers released the newest iteration of their primary pinwheel logo today (and if you haven’t seen it, check it out) along with some tweaks to team wordmarks, ...

It’s almost impossible to estimate how many times Damian Lillard has seen the Trail Blazers’ pinwheel logo. Every time he crosses halfcourt at Moda Center, every time he walks through the doors of the ...

Part of a marketing push ahead of its stock going public Part of a marketing push ahead of its stock going public is the editor of the Platformer newsletter and cohost of the Hard Fork podcast. Slack, ...

For the first time since 2002, the Trail Blazers will update the logo with subtle changes driven by fan input. (Image courtesy of the Portland Trail Blazers) UPDATE: The Portland Trail Blazers have ...

In case you haven't heard, the Portland Trail Blazers are working on a uniform redesign, which will probably be ready by 2015. We didn't want to wait that long, so we recently put out the call for Uni ...

The differences are subtle as the emblem remains easy on the eyes. For the first time in 15 years, the Portland Trail Blazers have unveiled a new logo. At first glance, the familiar pinwheel may not ...

Portland Trail Blazers guard Damian Lillard, right, shoots over Milwaukee Bucks forward Mirza Teletovic during the second half of an NBA basketball game in Portland, Ore., Tuesday, March 21, 2017. The ...

The Portland Trail Blazers will be getting a logo and uniform update. Blazers president Chris McGowan said that the team’s visual identity is in the process of being revised, with the new look to be ...

In case you haven't heard, the Portland Trail Blazers are working on a uniform redesign, which will probably be ready by 2015. We didn't want to wait that long, so we recently put out the call for Uni ...