The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Here are the 10 women's college basketball players with the highest NIL valuations entering the 2025-26 season.

In 2025, the entertainment and sports industries continue to shape a major portion of global wealth. Celebrities are no ...

Clark - who reportedly has an eight-year, $28 million shoe contract with Nike (NKE) - joins the growing list of well-paid professional athletes who have publicly stated they refuse to spend on some of ...

Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

Travis Hunter finally signed a four-year deal worth $46.65 million, all guaranteed, while there are no guarantees in ...

Nike's strong brand faces challenges from volatile trends, market share losses, and margin pressure. Click here to read an ...

Long before he steps his foot on an NBA court, Airious "Ace" Bailey is making ridiculous money in college basketball. The ...

The landscape of college athletics is undergoing a seismic shift with the rise of name, image, and likeness (NIL) rights. As ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

The Forbes Top Creators list features popular Instagrammers, YouTubers, TikToks, and other digital creators who are shaping ...