Netflix is starting off the new year with another subscription price hike. The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members. Revenue was up 16% year-over-year.

Netflix is raising the monthly prices of its subscription plans again. Subscribers in the US, Canada, Argentina and Portugal will pay more to stream with or without ads, the media giant shared during its fourth-quarter earnings call on Tuesday.

Netflix said it added almost 19 million subscribers during the holiday season quarter, signaling that the new strategy is paying off. The boost in subscription prices comes after