According to a press release, McDonald's new McValue menu introduce a new line of menu items priced at $3 or less, alongside breakfast meal deals, to ensure customers can enjoy the Golden Arches without emptying their wallets.

McDonald’s is rolling out its cheapest value menu in years, a move that could speak more to the state of the American economy than it does fast food. Even as sales rose for the quarter, executives at the world’s largest burger chain acknowledged in its February earnings call the fast food environment,

Tras dos años de ajustes a su menú más asequible, McDonald’s tiene una nueva estrategia: mantenerlo simple.