Attendees were promised a ticket into the ultimate dream life at Barbie Dream Fest, a 3-day fan event in Florida. Instead, it ...

Mattel expects Barbie to resume growth by 2027, while continuing to strengthen other brands such as Hot Wheels ...

The company behind Barbie and Hot Wheels plans to lay off 65 workers in May, the latest in a series of mass layoffs that have ...

As a lifelong fangirl, there’s one refrain that always springs to my mind when I think about what truly makes fandoms ...

Mattel is betting on the premium and luxury segment with the launch of Barbie Atelier Doll #1, an exclusive piece designed ...

They were promised a larger-than-life, interactive Barbie Dreamhouse, an '80s-themed roller-skating party and a glittery pink ...

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel’s crown jewel is facing challenges. After years of dominance, boosted by the blockbuster “Barbie” movie ...

Kourtnee covers TV streaming services and home entertainment. She previously worked as an entertainment reporter at Showbiz Cheat Sheet, where she wrote about film, television, music, celebrities and ...

Look at What Mattel's Cooking Up: New Castle Grayskull Bricks, Naruto Hot Wheels, Monster High Skeletor ...

Explore the wide range of Masters of the Universe collectibles from Mattel, including action figures, Barbie dolls, even cat ...

Mattel (MAT) unveils a global Masters of the Universe product rollout ahead of the 2026 live-action film—key launches, ...