Kyle Larson surpasses Chase Elliott in NASCAR merchandise sales, marking a significant shift in driver popularity and team dynamics.

For the better part of four decades, NASCAR's most popular driver award has been won by three drivers: Bill Elliott, Dale ...

Kyle Larson dethrones Chase Elliott as the top NASCAR merchandise seller, reflecting a shift in fan engagement and brand ...

For years, the colorful candy brand M&M's was not just a logo on Kyle Busch's car but a core part of his image. The post $138 ...