Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

NEW YORK —A new report from Nielsen’s The Gauge shows that the NCAA tournament helped drive cable’s traditional March ...

After several record-setting months, Nielsen’s March 2025 report of The Gauge revealed that television viewing trends have ...

Orlando Magic star guard Jalen Suggs made sure to support his girlfriend, TCU star guard Hailey Van Lith, by rocking her Horned Frogs jersey during Monday night's Elite Eight contest in Birmingham ...

For the first time in Nielsen's monthly Gauge reports, its top 10 most-watched streaming titles were distributed by seven different platforms ...

Viewing trends have started to settle into more seasonal patterns. That's the main takeaway from the latest installment of ...

Lansing State Journal columnist Graham Couch, Detroit Free Press beat writer Chris Solari and columnist Shawn Windsor break down MSU’s loss to Auburn. Graham Couch, Chris Solari and Shawn ...

LSU and Aneesah Morrow catapulted their way into the Elite Eight with an emphatic upset win over No. 2 seed NC State. Then, several women's basketball storylines added new chapters. Hailey Van ...