In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.
These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...
CMO Saurabh Jain reflects on how 2025 reshaped real estate marketing, touching on digital-first discovery, rising media costs ...
“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...
A number of poorly personalized messages from CEOs on social platforms provoked hostile responses and their companies' ...
Campaign Middle East on MSN

Digital Essays 2025: The performance reset

Carat’s Bassem Hoss explains why the industry must stop chasing performance efficiencies and focus on effectiveness instead.
Need a better way to plan projects? Discover mind map examples that help you visually organize tasks, ideas, and strategies ...
Let’s be real: procedures and processes in the workplace are pretty much just part of the job. But what happens when office ...
Ukraine talks: President Volodymyr Zelensky of Ukraine said on Friday that he would meet this weekend with President Trump, ...
Smithfield is putting a fresh stake in the ground with its new “We Speak Pork” campaign, an effort designed to reintroduce ...
Bluewater Technologies Group Inc., a Wixom-based provider of experiential marketing and event technology solutions, has announced a strategic partnership with thunder::tech, a marketing agency ...