DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

The ad format appears a few seconds after a viewer presses ... You may like TripleLift, DirecTV Launch Programmatic Pause Ads Tubi Announces New Interactive Ad Formats Future Today Launches CTV ...

To that end, I return from a week at the Cannes Lions advertising and media industry conference. The best way I can describe ...

The next race that will be offered to DIRECTV’s commercial customers will be this ... 1080p HD HDR (High Dynamic Range), the same picture format the company uses for its Thursday Night Football ...

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV ...

Shai Gilgeous-Alexander and Tyrese Haliburton still give NBA Finals star potential, and despite small local markets, good basketball attracts viewers.

Transforming the advertising landscape, this new ad format by VDO.AI brings motion and interactivity to the traditional static ads and is designed to work seamlessly across both desktop and mobile ...

During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an ...