Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...

According to the Laurinburg Police Department, a former cheer coach in North Carolina is being investigated.

Jeff Webb, who helped build Varsity Spirit, died at 76 after a pickleball accident. He helped turn cheerleading into a ...

Jeff Webb, the founder of Varsity Spirit who helped turn cheerleading into a sport recognized by the International Olympic ...

Jeff Webb, a cheerleading pioneer and mentor to the late Charlie Kirk, died at 76 after a "tragic accident," according to his ...

Jeff Webb, who built modern cheerleading and mentored Charlie Kirk has died after a serious accident.

Today, Cheer Pilipinas holds its annual National Cheer Championships at the Blue Eagle Gym at the Ateneo de Manila University ...

Several cheer moms are outraged after police charge the former owner of the competitive cheer team their daughters were ...

Buried in the last sentence of the fourth paragraph of a press release! I had to click a Read More button to see it!

Things were going swimmingly for cheerleader Mariana de Leon at the Pan-American Games this weekend, right up until she made a real splash.

Jeff Webb founded the Universal Cheerleaders Association (UCA) in 1974 with the mission of changing the narrative around ...

More than 50 young contestants took the stage on Saturday, March 7 as the annual Pelham Day of Pageants returned to Pelham ...