Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Nobody owns the colors red and blue, just so you know.

An airplane's paint scheme may fade into the background for many, but a closer look can reveal hidden details and the airline ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

CSX has a new glow to its name in downtown Jacksonville. Leaders of the Class I rail carrier — and the city’s largest public ...

Established with private equity company CVC Capital Partners ... the WTA over the next few years — once debates over colors, fonts and logos subside.

Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.

A good visual identity is essential for any business in today’s digital age. The best way to set yourself apart is to develop a unique avatar that embodies your ...

First installed in 1986, blue synthetic turf at Albertsons Stadium has become as much a symbol of Boise State University ...

New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern ...