With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Smith is the first women’s basketball high school NIL athlete, joining a roster of Adidas women’s basketball players ...

"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...

Ontario Christian High School sophomore Kaleena Smith becomes the first high school player to sign NIL with adidas.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Money from name, image and likeness deals has changed what it means to be an NCAA athlete for some college players ...

Mansfield Christian outlasts Van Buren in PKs to win regional semifinal match Down 2-0 in the match after falling to the ...

The Los Angeles Lakers' season commences on Tuesday, and while the excitement of the brand ... of The Athletic shared the news via Twitter/X. The Lakers announce Jarred Vanderbilt, Christian ...

This remains his weekend, his face adorning billboards all over the city as brands and sponsors look to cash in on his stardom. Red Bull team principal Christian Horner joked that Pérez was ...

Brunson joins a brand roster of athletic partners that includes Atlanta ... Olivia Culpo alongside San Francisco 49ers running back Christian McCaffery.