Ahead of the possible TikTok ban, "TikTok refugees" are flocking to the Chinese social media app Xiaohongshu, or Red Note, with strange and fascinating consequences.

(Yicai) Jan. 21 -- Five major trends characterize the e-commerce landscape of China’s Xiaohongshu, known outside the country as RedNote, a media outlet under Yicai Media Group discovered by delving into the app’s list of the top 100 merchants and 100 most noteworthy brand ambassadors and influencers over the past year.

TikTok refugees flocked to Chinese platform Xiaohongshu on Monday, where users greeted them with offers of Mandarin lessons and jokes about spying.

TikTok users fleeing the ByteDance-owned social platform ahead of a crucial Supreme Court decision on its future sent a rival Chinese app to the top of Apple’s charts in the US on Monday. While the exact number of downloads is unknown,

RedNote, also known as Xiaohongshu or “Little Red Book” in English, is a Chinese social app that combines e-commerce, short videos, and social media posting functions. The app has become a trending alternative for Americans amid the looming TikTok ban in the United States.

Retailers less familiar with the China market could start with Tmall and JD Worldwide. Singapore brands should use digital platforms like Xiaohongshu, Tmall Global, and JD Worldwide if they want to reach more Chinese consumers beyond tourists,

Xiaohongshu is a Chinese social media platform similar to Instagram, with users able to post photos, videos, captions and life updates. There are also new features allowing for livestreaming and e-commerce opportunities. The platform is widely used by ...

“The ones benefiting from traffic from the TikTok ban are still Chinese apps,” GSR Ventures managing director Allen Zhu wrote on WeChat, posting a screenshot of the US App Store download chart. A stream of new English-language content and users showed up on Xiaohongshu this week, and the #tiktokrefugee hashtag garnered more than 25 million views.

Some U.S. TikTok users have flocked to the Chinese social media app Xiaohongshu, or RedNote, in protest of the looming ban.

Though Xiaohongshu has seen an influx of users, it is not clear if the app could replace TikTok, which has created an ecosystem that allows for e-commerce and advertising. Before TikTok was under ...

Chinese-owned TikTok is set to be banned in the United States on Jan. 19, 2025, and another Chinese-owned app is welcoming American "TikTok refugees."

RedNote, also known as Xiaohongshu, is often compared to TikTok due to its focus on short-form content videos.