In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster ...

The first day of its Audience x Science Conference delivered fascinating learnings on media and ad measurement, but ...

To drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabled creator content recommendations ...

"It is an open question whether training generative AI models with copyrighted material is infringement or fair use," U.S.

TV station competition is slowly eating into legacy local TV stations' businesses. Digital-first social media networks and ...

Even the most sophisticated AI systems are only as good as the data they're built upon. The promise of AI to revolutionize everything from customer segmentation to predictive analytics is compelling.

Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, and Dr. Scholl's spotlights the mom behind a ...

YouTube has redefined what a "view" means for its short-form video feature, aligning more closely with policies set by TikTok ...

TikTok is focused on expanding its Smart+ automated ad solution, with a host of new updates for in-app ecommerce providers.

Gaining real-time search results from the web will boost Claude's accuracy rates on tasks and when answering questions. The ...

The organization said that the annual accolade recognizes a country's consistent success at the Festival as well as "a ...

Tom’s of Maine says its natural whitening toothpaste works. To counter criticism, it's launched an ad campaign by VML that ...