Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

Marketing Strategy - Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...

Privately held Pavilion Technologies sells model-based software that improves the manufacturing process for specialized manufacturers, such as chemical and cement makers. The company's Web site and ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Generative AI programs, such as ChatGPT, can be powerful tools for small businesses, enabling them to create content more quickly and efficiently. However, if used incorrectly, they can also produce ...

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...

Storytelling techniques, by breaking down any topic into digestible portions and delivering it as a convincing and memorable ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022. An infographic (below) summarizes ...

Most marketers are either still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other ...