Messaging needs consistency. Conflicting language across functions leads to confusion and erodes customer trust. Leadership drives change. Leaders must model collaboration, remove blockers and keep ...

Agentic AI may still be rare—but Salesforce’s Agentforce 3 is already redefining what intelligent automation at scale could ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

A bonafide AI partner in a moment of need. It's time for Tim Cook to make Apple's biggest acquisition in history.

AI-powered search is redefining how consumers find, engage with and evaluate brands, making content quality and visibility ...

If Google’s search deal with Apple ends, it won’t just rattle services revenue — it could reshape how Big Tech funds user ...

As AI accelerates delivery, the pressure is on CX leaders to rethink how services are priced, delivered and trusted in the ...

Simon's Composable AI Agents deliver new levels of insight, creative control, and speed to launch—surfacing hidden customer signals and real-world context to unlock true 1:1 personalization at scale ...

Financial technology company introduces virtual AI agents to automate workflows and provide real-time insights for QuickBooks ...

Martech complexity is not a technology problem; it’s a planning problem. To solve it, marketing leaders must replace ...

San Diego-based Tealium introduces CloudStream, a unified solution that eliminates data duplication while connecting ...

Survey size isn’t everything. Without clean sampling, your data-driven decisions could be headed in the wrong direction.