Granted, the name "Prime Day " hasn't been applicable since 2019, when Amazon decided to turn it into a 48-hour event. Still, four days of deals means Prime Day 2025 is the longest Prime Day ever. (We can see Amazon's logic here: Many tariff- and inflation-weary shoppers are in dire need of some really good summer deals.)

You don’t have to wait for Prime Day to find great deals on Amazon’s site. The e-tailer is known for offering some of the best prices and widest variety of products online all year long. We did price history research to uncover the best early deals you can shop today.