The UK advertising watchdog has banned ads from Superdry, Nike and Lacoste due to “misleading” assertions regarding their ...

UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach users in search. Google is facing fresh pressure in the UK as the country’s ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...