We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...

As an entrepreneur with over a decade of experience under my belt, I am often asked what motivates me to continue serving my clients -- how I define my driving purpose. It’s a pretty loaded question, ...

Recently, the Public Relations Society of America sent out a crowd-sourcing challenge: Let’s create a new definition for public relations. It’s about time. After all, the last one was adopted in 1982.

Public Relations (PR) is not an easily defined practice. Don’t believe me? Go and tell your pal from high school who studied engineering in college that you are a PR specialist, then wait for the ...

Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

The last couple of years have shone a light on the importance of ESG, accountability and transparency, and merging creativity with data. We also witnessed the dangers of purpose-washing amid increased ...

A PR boutique firm, also known as a public relations boutique, is a business or agency that offers media outreach, media planning, marketing or special communications services for all types of ...

Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be ...

We live in a hyper-visual, hyper-digital communication landscape. It’s easy to mistake aesthetics for strategy. The explosion of social media, thus, the dominance of Instagram, Facebook, X and TikTok ...