Precise LinkedIn targeting via job title, industry and more is coming to B2B marketers within Amazon DSP.

As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, made the announcement at the ...

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...

Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad ...

After elbowing its way into the fight for TV's billions of advertising dollars, Amazon now wants to battle one of the most ...

Amazon today announced that it will include “limited advertisements” in movies and shows starting in early 2024 in the U.S., U.K., Germany, and Canada. Australia, France, Italy, Mexico, and Spain will ...

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Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Amazon AMZN AMZN announced a slew of new advertising capabilities at its Unboxed event in New York today. Observing the enhancements in aggregate provides a view into a roadmap that Amazon holds close ...