Teen vaping is considered a public health crisis, with e-cigarettes the most commonly used tobacco product among middle and ...

JUUL is the vape giant that went from zero to $16 billion in three years. Truth Initiative is the largest anti-smoking organization in the United States. Both the company and the non-profit claim ...

Truth Initiative: Big Tobacco Targeting Youth Groups A disproportionate amount of tobacco advertising in Black neighborhoods compared to others is the target of a new advertising campaign from the ...

WASHINGTON, Jan. 28, 2025 /PRNewswire/ -- EX® Program by Truth Initiative, the leading enterprise digital tobacco cessation program, announced results today from a new cost effectiveness study.

Describe the marketing challenge. When truth®, a national, mass media, youth-smoking prevention campaign launched in 2000, nearly a quarter (23%) of all U.S. youth smoked cigarettes and smoking ...

Big Tobacco spends at least $25MM a day (182X our budget) to normalize their products in culture. As a result, vaping became a youth epidemic, but it's last on the list of things GenZ cares about.

Join BBC Media Action’s Giving Club and join us in the fight to protect public interest media Around the world, disinformation is rife, authoritarianism is on the rise and trust is in decline. At a ...

Rangan, V. Kasturi, Gerald Chertavian, and Brittany Logan. "Equal Justice Initiative: Mercy, Truth and Dignity." Harvard Business School Case 524-055, January 2024 ...